ABOUT
Hi, I’m Erin,If you ask me three things I’m passionate about, I’d tell you: my family (one husband, three kids), a well-crafted cocktail (may I recommend a Richmond Mule?), and good people like you who are driving change through the businesses they lead (your good ideas give me life!).
What Makes My Day
Every day, I get to work with movers, shakers, and meaning makers, giving them the tools they need to get clear and consistent on their core message. When that happens, teams align, brands are re-energized, and businesses grow.
What You Get From Me
I’ll give it to you straight and make it extremely practical. Together we’ll map out a framework that you and your team can build on, and create messages that will move your work forward.
I’ve got 15+ years under my belt helping founders, innovators, and initiators do this work, and I’d love to work with you and your team. Find out if we’re a fit.
Distinct Messaging Drives Inquiries and Increases Revenue
LET’S TAKE YOUR BUSINESS TO THE NEXT LEVEL.
Rave Reviews
“Erin worked her magic and brought articulate clarity to how I approach my work and collaborations.
I highly recommend partnering with Erin to hone your messaging and strategy. She has a knack for hearing through noise and giving you back a unifying mantra.”
– Mary Beth León, Consultant
“Erin drove us to think critically about what we were doing, and more importantly, why we were doing it.
She brought energy and drive to our sessions and discussion. Erin does not act as a mere service provider, but as a cheerleader and partner in helping to make our business as successful and driven as we can be.”
– Aly Fickenscher, Owner, Hotel Weyanoke
“Erin is a strategist who actually delivers something
concrete—not just abstract ideas.”
– Jolinda Smithson, Owner, Shapes & Colors
“Erin helped us develop … a shared understanding of our core message.
She is great at facilitating meaningful discussion to align team goals and institutes valuable tools.”
– Tim Meyers, General Manager, Ballad Brewing
“Erin is brilliant, talented, and creative.
She’s a wonderful problem solver who listens carefully to her clients to provide the solutions they are looking for.”
– Jackson Mumey, Owner, Celebration Bar Review
“My new brand and messaging are everything!
It’s not about attracting for me; it’s about helping [my ideal customer] confirm their desire to work with me. Working with Erin has helped me project the confidence and trust critical to my success.”
– Allison, Owner/Consultant
Messaging Matters