ALISON DAVIS
More Targeted Messaging Leads to 3x Sales
Challenge
Allison Davis helps businesses reach their goals and continue to grow. When we started working together, Allison was shifting her target audience from solopreneurs to leaders of ambitious consulting firms
Allison knew this shift would require a refined brand approach to get on, and stay on, the radar of her ideal client.
Solution
I led Allison through my 4-stage process to clarify her core messages and move her toward her goal.
Allison’s new messaging and refreshed brand identity positioned her to work with larger, more established organizations and increased her average sale by 3x in just 9 months.
Here’s what we did:
A variety of discovery methods clarified what makes Allison’s approach to sales unique and appealing—namely her client-centeredness, her scalable solutions, and her deep commitment to inclusive, equitable business practices.
Together we recentered her message on her audience and their pain points, and transformed her brand voice from dull to distinct. We then locked it all in to Messaging Guide for easy reference and implementation.
Allison’s new Messaging Guide served as True North when she and her team refreshed her website to attract higher-value clients.
IT WORKED! Allison’s new messaging and refreshed brand identity positioned her to work with larger, more established organizations and increased her average sale by 3x in just 9 months.
I functioned as liaison between Allison and her creative contractors, onboarding them to the strategy, developing a creative brief, and providing ongoing input/feedback to ensure successful, consistent implementation.
“My new brand and messaging are everything! It’s not about attracting for me; it’s about helping [my ideal customer] confirm their desire to work with me. Erin has helped me project the confidence and trust critical to my success.
Working with Erin was one of the best investments I've made in my business. In the past, I had found it challenging to find brand folks who could meet me in the areas of strategy and sales, but Erin is a triple threat: creative, strategic and smart as hell. (Did I mention she's also thoughtful, empathetic, relatable and fun?!)
– Alison Davis
LET’S TAKE YOUR BUSINESS TO THE NEXT LEVEL